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Handbook of Social Media Management

Language EnglishEnglish
Book Hardback
Book Handbook of Social Media Management Mike Friedrichsen
Libristo code: 01660740
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, June 2013
This handbook presents a comprehensive account of developments in social media research and manageme... Full description
? points 603 b
241.01 €
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This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications.

About the book

Full name Handbook of Social Media Management
Author Mike Friedrichsen, Wolfgang Mühl-Benninghaus
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 880
EAN 9783642288968
ISBN 3642288960
Libristo code 01660740
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 1416
Dimensions 181 x 239 x 53

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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