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Green Marketing: Opportunity for Innovation

Language EnglishEnglish
Book Paperback
Book Green Marketing: Opportunity for Innovation Jacquelyn A. Ottman
Libristo code: 23883879
Publishers BOOKSURGE LLC, March 2004
Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreakin... Full description
? points 47 b
18.50 €
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Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentall

About the book

Full name Green Marketing: Opportunity for Innovation
Author Jacquelyn A. Ottman
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 270
EAN 9781594570780
ISBN 1594570787
Libristo code 23883879
Publishers BOOKSURGE LLC
Weight 476
Dimensions 152 x 229 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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