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Global Sport Marketing

Language EnglishEnglish
Book Hardback
Book Global Sport Marketing
Libristo code: 06692245
Publishers Taylor & Francis Ltd, April 2012
Globalization has had a profound impact on the sports industry, creating an international market in... Full description
? points 531 b
212.10 €
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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines

About the book

Full name Global Sport Marketing
Language English
Binding Book - Hardback
Date of issue 2012
Number of pages 194
EAN 9780415507202
ISBN 9780415507202
Libristo code 06692245
Publishers Taylor & Francis Ltd
Weight 472
Dimensions 231 x 162 x 18

Categories

Sports & Active outdoor recreation > Sport: general > Sporting events & management > Sports management & facilities
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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