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Global Marketing

Language EnglishEnglish
Book Paperback
Book Global Marketing Douglas Lamont
Libristo code: 05094567
Publishers John Wiley and Sons Ltd, January 2002
This title presents the fast track route to mastering all aspects of global marketing. It covers all... Full description
? points 48 b
19.00 €
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This title presents the fast track route to mastering all aspects of global marketing. It covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It includes examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. It also includes a glossary of key concepts and a comprehensive resources guide.

About the book

Full name Global Marketing
Author Douglas Lamont
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 138
EAN 9781841121918
ISBN 1841121916
Libristo code 05094567
Publishers John Wiley and Sons Ltd
Weight 136
Dimensions 125 x 172 x 11

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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