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From Brand Vision to Brand Evaluation

Language EnglishEnglish
Book Paperback
Book From Brand Vision to Brand Evaluation Leslie de Chernatony
Libristo code: 04300983
Publishers Taylor & Francis Ltd, March 2010
3rd edition. A higher level business text, following the introductory }Creating Powerful Brands{.
? points 198 b
79.25 €
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3rd edition. A higher level business text, following the introductory }Creating Powerful Brands{.

About the book

Full name From Brand Vision to Brand Evaluation
Author Leslie de Chernatony
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 376
EAN 9781856177733
ISBN 1856177734
Libristo code 04300983
Publishers Taylor & Francis Ltd
Weight 574
Dimensions 153 x 227 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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