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Event Marketing

Language EnglishEnglish
Book Paperback
Book Event Marketing Diego Rinallo
Libristo code: 19395242
Publishers Bocconi University Press, May 2018
What is the role of events in the marketing communication mix? What goals can be legitimately attrib... Full description
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37.83 €
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What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectivel

About the book

Full name Event Marketing
Author Diego Rinallo
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 172
EAN 9788885486249
ISBN 9788885486249
Libristo code 19395242
Publishers Bocconi University Press
Weight 256
Dimensions 229 x 150 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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