Estimating the Timing and Magnitude of Peak Sales in New Consumer Durables (Classic Reprint)

Excerpt from Estimating the Timing and Magnitude of Peak Sales in New Consumer Durables Consider a new consumer durable product such as color television in the early and mid l96o's. 'based on past experience with consumer durable products, one expects that the product will reach a peak sales rate followed by a decline. Initially, and through the peak sales period, most of the purchases will be initial purchases by households which previously did not own the product. Sub sequently, however, replacement purchases will be made, and eventually most-sales. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.