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Kundenbindung in Jungen, Innovativen Unternehmen

Language GermanGerman
Book Paperback
Book Kundenbindung in Jungen, Innovativen Unternehmen Daniela Alexa Brinkmann
Libristo code: 03621358
Publishers Gabler Verlag, October 2008
Daniela Alexa Brinkmann analysiert die ökonomische Bedeutung von Kundenbindung für junge, innovative... Full description
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99.47 €
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Daniela Alexa Brinkmann analysiert die ökonomische Bedeutung von Kundenbindung für junge, innovative Unternehmen. Sie untersucht das Wiederkauf-, Weiterempfehlungs-, und Feedbackverhalten von Kunden der Zielgruppe als Ausprägungsformen von Loyalität.

About the book

Full name Kundenbindung in Jungen, Innovativen Unternehmen
Author Daniela Alexa Brinkmann, Prof. Dr. Malte Brettel
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 407
EAN 9783834912862
ISBN 3834912867
Libristo code 03621358
Publishers Gabler Verlag
Weight 513
Dimensions 148 x 210 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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