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Emotionalizing Fashion Retail

Language EnglishEnglish
Book Hardback
Book Emotionalizing Fashion Retail Jochen Strähle
Libristo code: 09278957
Publishers Books on Demand, April 2015
The fashion retail environment is changing faster than ever. This book shows the latest state of the... Full description
? points 93 b
37.05 €
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The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business.§§The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.

About the book

Full name Emotionalizing Fashion Retail
Author Jochen Strähle
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 388
EAN 9783734758218
Libristo code 09278957
Publishers Books on Demand
Weight 809
Dimensions 175 x 226 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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