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Wiley Pathways E-Business

Language EnglishEnglish
Book Paperback
Book Wiley Pathways E-Business Greg Holden
Libristo code: 04882093
Publishers John Wiley & Sons Inc, April 2008
For anyone thinking about starting an online business, this resource provides all the steps needed t... Full description
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118.71 €
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For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

About the book

Full name Wiley Pathways E-Business
Author Greg Holden, Shannon Belew, Joel Elad, Jason R. Rich, Don Gulbrandsen
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 480
EAN 9780470198575
ISBN 0470198575
Libristo code 04882093
Publishers John Wiley & Sons Inc
Weight 796
Dimensions 189 x 230 x 25

Categories

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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