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E-marketing

Language EnglishEnglish
Book Paperback
Book E-marketing S.M.H. Collin
Libristo code: 04891803
Publishers John Wiley & Sons Inc, October 2000
The opportunities are endless but you need to know what you want to achieve and how to go about achi... Full description
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48.76 €
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The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start--up or if youa re hoping to bring your marketing efforts up to date, you will find this book an essential starting point. E--marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net

About the book

Full name E-marketing
Author S.M.H. Collin
Language English
Binding Book - Paperback
Date of issue 2000
Number of pages 192
EAN 9780471498971
ISBN 0471498971
Libristo code 04891803
Publishers John Wiley & Sons Inc
Weight 236
Dimensions 137 x 215 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Computing & Information Technology > Digital lifestyle > Internet guides & online services
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