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Deceptive Advertising

Language EnglishEnglish
Book Hardback
Book Deceptive Advertising Jef I. Richards
Libristo code: 06590168
Publishers Taylor & Francis Inc, April 1990
This text provides discussions regarding the intersection of law and behavioural science and its app... Full description
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This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.

About the book

Full name Deceptive Advertising
Author Jef I. Richards
Language English
Binding Book - Hardback
Date of issue 1990
Number of pages 260
EAN 9780805806496
ISBN 9780805806496
Libristo code 06590168
Publishers Taylor & Francis Inc
Weight 599
Dimensions 152 x 229 x 19

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Psychology > Psychological theory, systems, schools & viewpoints > Behaviourism, Behavioural theory
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Psychology > Cognition & cognitive psychology
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Law > Jurisprudence & general issues > Law as it applies to other professions & disciplines
Law > Laws of specific jurisdictions & specific areas of law > Taxation & duties law
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