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Customer Loyalty Programmes and Clubs

Language EnglishEnglish
Book Paperback
Book Customer Loyalty Programmes and Clubs Stephan A. Butscher
Libristo code: 14235966
Publishers Taylor & Francis Ltd, December 2016
In every industry, and any company, customer loyalty marketing is an important pillar of corporate s... Full description
? points 198 b
79.15 €
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In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying

About the book

Full name Customer Loyalty Programmes and Clubs
Author Stephan A. Butscher
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 224
EAN 9781138248618
ISBN 9781138248618
Libristo code 14235966
Publishers Taylor & Francis Ltd
Weight 404
Dimensions 210 x 248 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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