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Customer Engagement Marketing

Language EnglishEnglish
Book Paperback
Book Customer Engagement Marketing Colleen M. Harmeling
Libristo code: 21375382
Publishers Springer International Publishing AG, August 2018
This book provides a synthesis of research perspectives on customer engagement through a collection... Full description
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244.02 €
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

About the book

Full name Customer Engagement Marketing
Author Colleen M. Harmeling, V. Kumar, Robert W. Palmatier
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 328
EAN 9783319872070
Libristo code 21375382
Publishers Springer International Publishing AG
Weight 455
Dimensions 148 x 210 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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