phone 02/210 210 99
LIBRISTO 0
Free delivery for purchases over 59.99 €
Slovak post 4.49 € SPS courier 4.99 € GLS courier 3.99 € GLS point 2.99 € Packeta courier 4.99 € Packeta point 2.99 € SPS Parcel Shop 2.99 €
phone Contact phoneHow to shop

Customer Engagement Marketing

Language EnglishEnglish
Book Hardback
Book Customer Engagement Marketing Robert W. Palmatier
Libristo code: 16380899
Publishers Springer International Publishing AG, September 2017
This edited collection identifies cutting-edge metrics for capturing and measuring customer engageme... Full description
? points 654 b
257.78 €
Low in stock at our supplier Shipping in 12-15 days

30-day return policy

You might also be interested in

113 Violoncello-Etüden - Heft 3: Nr. 63 - 85 Justus J. Fr. Dotzauer / Sheet
common.buy 20.13 €
Living in America: : Hilarious and Provocative Tales of a Foreign Student Dr Eric E Clarke / Paperback
common.buy 12.95 €
Community Garden Revolution: A Manual (Full Color Edition) Miss Mary K Hukill / Paperback
common.buy 34.59 €
Sexology: Or Startling Sins of the Sterner Sex George Franklin Hall / Paperback
common.buy 13.95 €
Shadow Sight Shayli Johnson / Paperback
common.buy 9.46 €
Tierra de Matreros JOS SIXTO ALVAREZ / Paperback
common.buy 18.44 €
Theory Essentials for Today's Musician (Textbook) TUREK / Hardback
common.buy 223.67 €
Ausgewählte Schriften Wilhelm Von Humboldt / Paperback
common.buy 10.76 €
Collegium Regale Layton/Kornas/Park/Choir of Trinity College Colleg / Audio CD
common.buy 24.32 €
LOS KURDLES / Paperback
common.buy 19.04 €
Marriage Considered from Legal and Ecclesiastical Viewpoints: In Connection with the Recent Ne Temere Decree of the Roman Catholic Church: With Sugges Lewis Stockton / Paperback
common.buy 16.64 €
Society of Jesus in Ireland, Scotland, and England, 1589-1597 MCCOOG / Paperback
common.buy 63.12 €
Bring Me a Minstrel: Shared Songs Of The Salish Sea Robert B Greene / Paperback
common.buy 17.44 €

This edited collection identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. It explores how effective strategies can drive customer-centric product innovation, create a stable customer base, and build an emotional connection between the customer and firm.
As consumers seek a deeper connection with products, more and more firms are switching from goods to service-based models that provide a higher level of commitment to their customers, yet current customer engagement strategies are costly and their effectiveness is often unclear. This book will provide a synthesis of research on customer engagement through a collection of chapters from experts in the field to address this issue, and will appeal to academics, practitioners, consultants, and managers looking to shift to more engagement-focused marketing strategies.

About the book

Full name Customer Engagement Marketing
Author Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 328
EAN 9783319619842
ISBN 3319619845
Libristo code 16380899
Publishers Springer International Publishing AG
Weight 580
Dimensions 148 x 210 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account