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Csr Und Social Media

Language GermanGerman
Book Paperback
Book Csr Und Social Media Riccardo Wagner
Libristo code: 02783109
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, August 2014
Renommierte Experten aus Wissenschaft, Unternehmenspraxis und Zivilgesellschaft analysieren Grundlag... Full description
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45.18 €
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Renommierte Experten aus Wissenschaft, Unternehmenspraxis und Zivilgesellschaft analysieren Grundlagen und geben praxisnahe Tipps zur zielgruppengerechten und wirkungsvollen CSR-Kommunikation in sozialen Medien. In exemplarischen Praxisfällen, insbesondere rund um Marken- und Unternehmenskommunikation, Beziehungsauf- und ausbau im digitalen Zeitalter, sowie Berichterstattung und Transparenz im Social Web geht dieses Buch der Frage nach, wie CSR und Social Media erfolgreich strategisch miteinander verbunden werden können.§§

About the book

Full name Csr Und Social Media
Author Riccardo Wagner, Georg Lahme, Tim Breitbarth
Language German
Binding Book - Paperback
Date of issue 2014
Number of pages 272
EAN 9783642550232
ISBN 3642550231
Libristo code 02783109
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 476
Dimensions 170 x 244 x 16

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Non-profitmaking organizations
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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