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Contemporary Perspectives on Corporate Marketing

Language EnglishEnglish
Book Hardback
Book Contemporary Perspectives on Corporate Marketing
Libristo code: 02380628
Publishers Taylor & Francis Ltd, July 2013
Corporate marketing and corporate communications are topics that have grown in scholarly and practic... Full description
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212.10 €
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Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. W

About the book

Full name Contemporary Perspectives on Corporate Marketing
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 176
EAN 9780415662093
ISBN 0415662095
Libristo code 02380628
Publishers Taylor & Francis Ltd
Weight 404
Dimensions 164 x 234 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
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