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Consumer Tribes

Language EnglishEnglish
Book Hardback
Book Consumer Tribes Avi Shankar
Libristo code: 10043266
Publishers Taylor & Francis Ltd, November 2015
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exerc... Full description
? points 503 b
200.97 €
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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualisti

About the book

Full name Consumer Tribes
Author Avi Shankar, Bernard Cova, Robert Kozinets
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 360
EAN 9781138169975
ISBN 9781138169975
Libristo code 10043266
Publishers Taylor & Francis Ltd
Weight 453
Dimensions 156 x 234 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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