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Consumer Psychology

Language EnglishEnglish
Book Hardback
Book Consumer Psychology Brian M. Young
Libristo code: 19308808
Publishers Springer International Publishing AG, July 2018
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan,... Full description
? points 304 b
121.31 €
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This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and youth identities and their consumption tastes.

About the book

Full name Consumer Psychology
Author Brian M. Young
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 354
EAN 9783319909103
ISBN 9783319909103
Libristo code 19308808
Publishers Springer International Publishing AG
Weight 576
Dimensions 219 x 156 x 28

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Society & Social Sciences > Psychology > Child, developmental & lifespan psychology
Society & Social Sciences > Psychology > Social, group or collective psychology
Society & Social Sciences > Psychology > Occupational & industrial psychology
Society & Social Sciences > Psychology > Psychology: the self, ego, identity, personality
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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