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Car Guys Vs. Bean Counters

Language EnglishEnglish
Book Paperback
Book Car Guys Vs. Bean Counters Bob Lutz
Libristo code: 01348804
Publishers Penguin Putnam Inc, May 2013
In the early 1960s, money followed innovative car design and top quality craftsmanship. But then GM'... Full description
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In the early 1960s, money followed innovative car design and top quality craftsmanship. But then GM's leadership began to put its faith in numbers and spreadsheets. As vice chairman, Lutz launched a war against number crunchers and reinstated a focus on creativity and design.

About the book

Full name Car Guys Vs. Bean Counters
Author Bob Lutz
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 242
EAN 9781591846222
ISBN 1591846226
Libristo code 01348804
Publishers Penguin Putnam Inc
Weight 220
Dimensions 136 x 203 x 20

Categories

Economics, Finance, Business & Management > Business & Management > History of specific companies / corporate history
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
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