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Campaign Communication and Political Marketing

Language EnglishEnglish
Book Paperback
Book Campaign Communication and Political Marketing Philippe J. Maarek
Libristo code: 01424699
Publishers John Wiley and Sons Ltd, April 2011
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the mod... Full description
? points 188 b
75.25 €
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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.§Offers comparative analyses of campaigns from country to country§Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more§Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy§Analyses the impact of digital media and 24/7 news cycle on campaign conduct

About the book

Full name Campaign Communication and Political Marketing
Author Philippe J. Maarek
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 284
EAN 9781444332353
ISBN 144433235X
Libristo code 01424699
Publishers John Wiley and Sons Ltd
Weight 514
Dimensions 172 x 246 x 15

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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