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Impacts from habitat loss and fragmentation, invasive species, and climate change continue to accelerate the rate of biodiversity loss and necessitate increased and often aggressive conservation action. Zoos, natural history museums, botanical gardens and state and federal wildlife agencies are progressively focusing on insects, particularly charismatic groups such as butterflies and pollinators, to help advance local conservation efforts and foster increased environmental stewardship, science literacy and community engagement. However, insufficient experience and familiarity with insects prevent staff and institutions from adequately planning, implementing and evaluating conservation activities.§§The history of at-risk butterfly conservation and recovery efforts are discussed along with current trends and directions.§