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Business Research Methods

Language EnglishEnglish
Book Paperback
Book Business Research Methods ZIKMUND WILLIAM
Libristo code: 20272521
Publishers Cengage Learning EMEA, January 2019
Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first e... Full description
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87.64 €
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Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Research Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the quantitative and advanced methods of William Zikmund's.This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

About the book

Full name Business Research Methods
Author ZIKMUND WILLIAM
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 416
EAN 9781473760356
ISBN 9781473760356
Libristo code 20272521
Publishers Cengage Learning EMEA
Weight 860
Dimensions 217 x 276 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
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