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Brand Portfolio Strategy

Language EnglishEnglish
Book Paperback
Book Brand Portfolio Strategy David A Aaker
Libristo code: 25022392
Publishers Simon & Schuster, April 2020
In this long-awaited book from the world's premier brand expert and author of the seminal work Build... Full description
? points 59 b
23.59 €
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In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and cre

About the book

Full name Brand Portfolio Strategy
Author David A Aaker
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 368
EAN 9781982146528
ISBN 1982146524
Libristo code 25022392
Publishers Simon & Schuster
Weight 340
Dimensions 213 x 140 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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