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B2B Brand Management

Language EnglishEnglish
Book Hardback
Book B2B Brand Management Philip Kotler
Libristo code: 01560490
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, August 2006
This book is one of the first to probe deeply into the art and science of branding industrial produc...
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67.83 €
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This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.

About the book

Full name B2B Brand Management
Author Philip Kotler, Waldemar Pfoertsch, Ines Michi
Language English
Binding Book - Hardback
Date of issue 2006
Number of pages 357
EAN 9783540253600
ISBN 3540253602
Libristo code 01560490
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 714
Dimensions 240 x 243 x 31

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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