Free delivery for purchases over 59.99 €

Slovak post 4.49 € SPS courier 4.99 € GLS courier 3.99 € GLS point 2.99 € Packeta courier 4.99 € Packeta point 2.99 € SPS Parcel Shop 2.99 €

Contact

How to shop

Help

My account

▸ Empty :-(

Anatomy of Humbug

Name: Anatomy of Humbug
Brand: Troubador Publishing
SKU: 03202919
Price: 27.19 EUR
Availability: InStock

Paul Feldwick

Language

English

Book Hardback

Libristo code: 03202919

Publishers Troubador Publishing, February 2015

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Uniqu... Full description

Libristo code: 03202919

68 b

27.19 €

In stock at our supplier Shipping in 3-5 days

30-day return policy

Customers also purchased

The Way of Tarot Alejandro Jodorowsky

/ Paperback

24.05 €

Continuous Discovery Habits Teresa Torres

/ Paperback

15.96 €

Contagious: Why Things Catch on Jonah Berger

/ Paperback

16.97 €

How Brands Grow Byron Sharp

/ Hardback

36.59 €

Incal Alexandro Jodorowsky

/ Hardback

47.20 €

Good Strategy / Bad Strategy Richard Rumelt

/ Paperback

10.10 €

Velká kniha manipulativních technik Andreas Edmüller

/ Paperback

12.43 €

Šum Cass R. Sunstein

/ Hardback

17.99 €

Descartes' Error Antonio Damasio

/ Paperback

14.35 €

It's Not How Good You Are, It's How Good You Want to Be Paul Arden

/ Paperback

11.31 €

Hegarty on Creativity John Hegarty

/ Hardback

12.22 €

Why Does The Pedlar Sing? Paul Feldwick

/ Paperback

23.85 €

Alchymie Rory Sutherland

/ Hardback

17.88 €

Lovemarks A. G. Lafley

/ Hardback

35.48 €

Cultural Strategy Douglas Holt

/ Paperback

37.60 €

Creative Blindness (And How To Cure It) Dave Trott

/ Paperback

16.57 €

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?