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Advertising Media Planning

Language EnglishEnglish
Book Paperback
Book Advertising Media Planning Larry D Kelley
Libristo code: 03017915
Publishers Taylor & Francis Ltd, April 2015
The planning and placement of advertising media is a multibillion dollar business that critically im... Full description
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86.85 €
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The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media plannin

About the book

Full name Advertising Media Planning
Author Larry D Kelley
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 360
EAN 9780765640901
ISBN 9780765640901
Libristo code 03017915
Publishers Taylor & Francis Ltd
Weight 494
Dimensions 154 x 226 x 19

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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