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Advertising Effect: How to Change Behaviour

Language EnglishEnglish
Book Paperback
Book Advertising Effect: How to Change Behaviour Jennifer Fleming
Libristo code: 02616786
Publishers Oxford University Press Australia, May 2014
The Advertising Effect examines how advertising influences consumer behaviour - and the psychologica...
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32.34 €
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The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

About the book

Full name Advertising Effect: How to Change Behaviour
Author Jennifer Fleming
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 240
EAN 9780195593921
ISBN 0195593928
Libristo code 02616786
Publishers Oxford University Press Australia
Weight 380
Dimensions 228 x 156 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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