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Advertising and Market Power

Language EnglishEnglish
Book Hardback
Book Advertising and Market Power William S. Comanor
Libristo code: 04634265
Publishers Harvard University Press
The current debate over the economics of advertising has long focused on two questions. The first co... Full description
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The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second ex

About the book

Full name Advertising and Market Power
Author William S. Comanor, Thomas A. Wilson
Language English
Binding Book - Hardback
Number of pages 256
EAN 9780674005808
ISBN 0674005805
Libristo code 04634265
Publishers Harvard University Press
Weight 590
Dimensions 162 x 243 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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