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Advertising: A Very Short Introduction

Language EnglishEnglish
Book Paperback
Book Advertising: A Very Short Introduction Winston Fletcher
Libristo code: 04036256
Publishers Oxford University Press, June 2010
Explains the role of advertising in commerce and industry, in society and in the media, and explores...
? points 23 b
9.23 €
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Explains the role of advertising in commerce and industry, in society and in the media, and explores the ways in which campaigns work (or fail to work).

About the book

Full name Advertising: A Very Short Introduction
Author Winston Fletcher
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 160
EAN 9780199568925
ISBN 0199568928
Libristo code 04036256
Publishers Oxford University Press
Weight 142
Dimensions 113 x 172 x 9

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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