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7 Triggers to Yes: The New Science Behind Influencing People's Decisions

Language EnglishEnglish
Book Hardback
Book 7 Triggers to Yes: The New Science Behind Influencing People's Decisions Russell Granger
Libristo code: 04011821
Publishers McGraw-Hill Education - Europe, February 2008
Studies of the brain have revealed fascinating data about the science of persuasion. Research proves... Full description
? points 112 b
44.57 €
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Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key "triggers" that can cause an automatic "yes" decision. It enables you to get commitment and results from others.

About the book

Full name 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
Author Russell Granger
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 240
EAN 9780071544375
ISBN 0071544372
Libristo code 04011821
Publishers McGraw-Hill Education - Europe
Weight 544
Dimensions 235 x 158 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Business & Management > Office & workplace
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